Scenic Michigan has presented the 2007 Scenic Hero Award to the Leelanau Peninsula Vintners Association. Accepting the award for the Association, was Adam Satchwell, President of the Leelanau Vintners Association and the winemaker for Shady Lane Cellars. The award is given to individuals or organizations that make a significant and lasting contribution to preserving and protecting the scenic character of Michigan’s roads and communities.
According to Scenic Michigan President Bethany Goodman, “The Leelanau Peninsula Vintners Association are true scenic heroes for their commitment to not participate in billboard advertising to promote their wineries. The Association believes that to preserve the scenic beauty of the Leelanau Peninsula, residents and visitors to their wineries deserve a view from the road that is not marred by the blight of billboards. Instead, they have chosen to promote their world-class wineries through other means, such as an excellent website and many media publications. We commend and applaud their vision and hope the Vintners will set an example for businesses throughout Michigan.”